A Framework for Enterprise-driven Product-service Systems Design
نویسندگان
چکیده
As products become service platforms, customers purchase both products and their associated services. Service attributes affect product choices, and product choices affect to service demand and profit during the products life cycle. Enterprises offering such product service systems (PSS) must co-design products and services to maximize overall profit. This paper proposes an Enterprise-driven ProductService Systems (EPSS) design framework that integrates models of design, choice, demand, and cost into a profit optimization problem. The EPSS framework is demonstrated on a study of product and service design for tablets, e-books, and cloud services. Optimizations results quantify the trade-offs between profits from product and service dependent upon design decisions and use scenarios.
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